EVENT COLLATERAL & DESIGN –
HARLEM EVER AFTER
(A)
In honor of the power of sisterhood and the Amazon Original series Harlem, Prime Video hosts a celebration to shine a spotlight on Black, female entrepreneurs and celebrate the spirit and hustle of Harlem.
Our strategy was to stay authentic to the series and generate national earned media by hosting an in-person event that celebrates black and female-owned brands across key categories.
(B)
Driving Viewership: Attracting new customers and engaging existing Black audiences and comedy lovers on PV by rallying EP, star, and influencer power, and targeting audiences through stunt moments that create likability and buzz.
Brand-building: Aid in brand perception of the PV platform among Black audiences and critics by leveraging learnings from the 2021 diverse content slate to amplify the joy.
Community Goodwill: Inviting the community of Harlem and the larger community of NYC to celebrate the history and culture of the city, as well as several local businesses that call Harlem home.
(C)
Date: 2022
Role: Design
Collateral: Landing Page Design, Instagram post design, email newsletters, Exterior Building Signage Design, etc.
exterior
step & repeat
exterior
door vinyl
co-promotional
gift boxes
5.25”w x9”h - directory tri-fold
back
front
harlem chocolate factory - 8”w x 8”h
chocolate wheel
website
landing page
