BRAND REFRESH –

(A)

For BTB we developed an integrated campaign as well as a brand refresh for its all-new interactive gaming experiences.

Looking to grow beyond its long-standing Brooklyn location, Beat The Bomb enlisted AGM to help open its second location in Atlanta. By combining learnings from Brooklyn with Atlanta market experience, AGM developed an integrated media plan to sell tickets to a wide audience ranging from families to active millennials. Working with Beat The Bomb required multiple teams at AGM. The design team at AGM spearheaded the development and rebranding of creative for upcoming campaigns and new locations.

Beat The Bomb

(B)

We customized top performing creative from the existing location and localized new placements to hype up the excitement of this interactive experience opening in Atlanta.

We initiated a brand refresh to update all creative content for BTB’s Brooklyn, DC, and Atlanta locations.

Developed a multi-channel campaign including radio, print, OOH, digital, and paid social across the Atlanta DMA.

We created the look & feel of the outside of their new Atlanta location and exceeded ticket and reservation original goals by 28% within the first month after opening.

(C)

Date: 2022
Role: Art Director & Motion designer
Collateral: Landing Page Design, Web Banners, Brand Refresh, OOH, Radio Spots, Building Signage Design, Food Menus. New Branded video spots for the Brooklyn and Atlanta locations.