ART DIRECTION & DESIGN –

ALLBLK

(A)

ALLBLK, formerly a streaming entertainment Experience that’s inclusively, but unapologetically – black.

We were tasked with driving OTT SVOD subscriptions for ALLBLK (previously UMC) which features exclusive content for African American audiences.

To promote ALLBLK as the first and best streaming service created for Black TV and film, we launched numerous integrated campaigns to build awareness, drive subscriptions, and reduce churn. We utilized popular clips & hashtags to show current and potential subscribers that UMC provides ongoing entertainment and value to a large audience.

(B)

To help users discover new content we created interactive watch guides and games, eye-catching social experiences, and exciting video reels of popular clips, upcoming content, and limited-time offerings.

Our paid media efforts included creating unique creative that aligned with content and used audience data derived from current subscribers to reach new customers across search, social, CTV, podcasts, Influencers, and programmatic advertising.

(C)

Role: Art Director
Agency: Allied Global Marketing
Collateral: Landing Page Design, Web Banners, Brand Refreshes, OOH, Radio Spots, Branded video spots, Sizzles and more.

TOP 5 REASONS VIDEO SPOTS

THRILLS & CHILLS

REASONS TO BE THANKFUL

REASONS FOR THE SEASON

"The primary audience driving both retention and acquisition for ALLBLK is predominantly female. We occasionally switch up our approach by offering content that leans towards a side of ALLBLK that is sweeter than dark chocolate and tantalizingly dangerous. This part of ALLBLK focuses on some of the platform's 'hottest' moments, as perfectly showcased in this 15-second trailer spot for one of ALLBLK's tentpole titles, 'Double Cross'.

DOUBLE CROSS 15 SEC SPOT

ALLBLK 2022 SIZZLE

As an SVOD ALLBLK is always in need of content to raise the awareness of new titles on the platform. This is one of the many sizzle trailers we have had the pleasure to create for ALLBLK.

MILLENNIALS CAST REACTION VIDEO

This is the final video of a series of cast reaction videos we made for ALLBLK and the cast of their new hit comedy series Millennials.

ABFF FILM FESTIVAL 2022

Event Collateral Design
Production Design: Billy Marks