BRAND BIBLE –
SWS Venture Capital
(B)
SWS was establishing itself as a new business venture in the market. SWS helps early and late stage companies succeed by empowering them with the funding and support they need to take things to the next level.
It was imperative that we understood SWS's identity in order to create the look and feel of a company brand bible. We accompanied the development of the company's branding with marketing assets including email signatures, business cards, a landing page, and a PowerPoint template for team presentations.
SWS's mission is to help new opportunities emerge. "We help people build what comes next, a future transformed." Following SWS's mantra to help people build what's coming next, the marketing assets will help future teams build the next future in capital venture.
(A)
SWS Venture Capital is a venture capital firm
founded by American entrepreneur and Green Dot Corporation founder, Steve Streit. We were tasked with designing the entire brand look, logo, and guidelines for the firm.
The CEO wanted the company logo to be visually compelling and to have a look that's comparable to companies such as Google, Amazon, and Apple. The fractal aesthetic is indicative of the company's mission to elevate venture capital & technology.
(C)
Date: 2018
Role: Designer
Agency: The Tangent Agency
Website: swswventurecapital.com
Collateral: Landing Page Design, Brand Bible, Presentation Templates
To highlight the process of finding the right logo here are a couple of iterations we completed before landing on the final design.
