ART DIRECTION & DESIGN –
The Walking Dead:
Saints Vs Sinners
(A)
Skydance studios + The Walking Dead wanted a brand refresh of the Social Media content for their VR game The Walking Dead: Saints Vs Sinners.
We decided the best way to increase awareness of the game was to pair visual graphics with in game footage + creating a visual satire for social content. While the game is pretty serious in tone it also has a comedic element that could be leveraged across social platforms. We paired Saint Vs Sinner imagery with inspirational/meme-able content.
Since working with The Walking Dead: Saints Vs Sinners. we were able to create a more branded approach to their social media campaign showcasing new launches for the game with content thats quirky, hilarious, and also serious in tone.
(B)
Walking Dead Saints Vs Sinners isn’t your average Zombie VR game. It’s the game’s satirical nature in tone that make it a must play.
As the game’s world is able to tap into the apocalyptic settings and play with the seriousness nature and fearful tone one would expect to find in a Zombie VR game.
The game is able to take those moments and turn them into hilarious gameplay that the audience can experience and share with other players world wide.
(C)
Date: 2019
Role: Art Director & Motion designer, Collaborator
Collateral: Social Media Assets, Motion Design, Social Media Statics .
Link to instagram feed.
Zombies are seen as the blue collar monster in the industry. We decided to play off their hard work and pair motivational imagery you would see in a doctors office or a corporate workplace with images from the game.